Baskerville: The Animated Movie is a celebration of Birmingham’s most famous font and the man who created it.

The work of Baskerville is synonymous to innovation, ambition, creativity and enterprise. John Baskerville is a local figure, who lived and worked out of Birmingham, inspiring the birth of the Lunar Society and contributing through financial and intellectual investment to the Industrial revolution. Baskerville the Animated Movie acknowledges the achievements of the past and aims to inspire the generations of the future.

Baskerville is a leading transitional/neo-classical serif typeface widely used in publishing and print today. Typography is an integral component in the education of a graphic communicator. Type forms the building blocks of visual language, carrying complex messages through carefully chosen and arranged letterforms. In Birmingham during the 18th century, John Baskerville advanced global printing technology and typographic design, represented through the design of his neo-classical (transitional) typeface Baskerville.

For the closing scenes they’re looking for “exciting and captivating images of Baskerville” in the wild and are welcoming contributions. Here’s an identification guide and you can either add your photos to the Flickr pool or email high-res images to info@baskervilleproject.com.

I know there are plenty of font nerds in this building so get to it!