Family Fury - Custard Factory

Birmingham's creative quarter

Family Fury

Family Fury is the sneaker/streetwear store and gallery at the Custard Factory that’s home to the award-winning British artist FILFURY.

The store is a great place to find limited artworks (influenced by a 90s childhood, hip hop, and UK garage/grime), plus buy kids apparel and deadstock sneakers, as well as a hang-out spot for all those artistically inclined.


The Family Fury website states that the “desire for the store was to have a permanent display of Fury’s works. A place to showcase ideas not only in art but also streetwear, interiors and new found family life… #dadlife. A meeting spot to celebrate streetwear culture in Brum.”

Fury’s work is bold and graphic and he is renowned for effortlessly switching from digital work to sculptural pieces. His acclaimed work has been exhibited in London, Amsterdam, Brazil, New York, Milan, Monaco, Hong Kong and Miami. Furthermore, commissioned work for the likes of Complex, Sneaker Freaker, High Snobiety, Hypebeast, Shoes Up, Quartz and Fubiz have established a huge dedicated international fan base.

View the Family Fury website here: