Black Sabbath legend officially unveils the BIMM Institute in Digbeth - Custard Factory

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Black Sabbath legend officially unveils the BIMM Institute in Digbeth

Posted by Chris Pettitt on October 11, 2017

The doors of the brand new British & Irish Modern Music (BIMM) Institute here in Digbeth have officially been opened, aptly by one of Birmingham’s most iconic rock legends!

Legendary Black Sabbath guitarist Tony Iommi declared BIMM’s new £4 million building open in the week after the college’s first students arrived to begin their studies.

The state-of-the-art facility boasts the latest music educational equipment, as well as first rate tuition from a staff body littered with music industry experience. The college’s Principal, Antony Greaves has an extensive background in music and education, having worked in the music business since 1999. And last year he became a development consultant and author of the world’s first music production graded syllabus, which is now delivered in 42 countries around the world.

Earlier this year, Antony told us of his excitement at BIMM Birmingham’s opening:

“Digbeth is the perfect location for BIMM, not only is it a short walk from the centre of the city, but it’s got something about it which inspires the arts. So many creative people and businesses are moving into the area surrounding the Custard Factory, and everyone involved in the BIMM Birmingham project feels that something very special is about to happen there. We all want to be a part of it.”

As well as opening the college, Tony Iommi is also sponsoring a special £20,000 scholarship over three years, as well as lending his name to three bursaries, each worth up to £1500.

After cutting the fittingly black ribbon, the revered rock guitarist said:

“I’d have loved something like BIMM where you get the opportunity to live your dreams. In my day, I had to teach myself, but now with all these facilities you can learn everything you need to know about the business.”

The recipient of Tony’s £20,000 scholarship was also present at the BIMM launch. James Atwood is studying for a degree in guitar and was personally selected by Tony to receive the scholarship that bears his name. Being awarded the prestigious ‘Tony Iommi Scholarship’ means that James has his course fees – worth up to £20,250 – covered for the entirety of his degree at BIMM Birmingham.

James said afterwards:

“It was brilliant; there was a great atmosphere in college.

“It’s a privilege to receive this Tony Iommi scholarship; he’s a guitar legend. Essentially this bursary will allow me to practice my art and follow my career choice. It’s a massive weight off my mind; I can immerse myself in studying for my degree without the worries of paying a loan back when I graduate.

“Tony was very friendly and asked me about my ambitions. He was interested in what I’ve been doing at BIMM and how I’m progressing. To be recognised for my drive as a musician is an honour.”

BIMM Birmingham will serve as the starting point for the next generation of industry professionals and onstage talent and it is incredibly exciting to have such an exciting cohort of talented people adding to the creative oasis flourishing in Digbeth.

If you’re only just learning about BIMM Birmingham and are interested in studying at the college, why not come along to their next open day and see the fantastic facilities yourself?

You’ll find the next available dates HERE.