The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
We all do it. It’s our first port of call whenever a query comes up during a conversation: at work, at school, in the pub… “Google it”. Google has assimilated its way into modern culture in a way unprecedented for a tech company… indeed for any sort of company. It has found itself the subject […]
When future generations look back on the year 2016, they will undoubtedly reflect on it being quite a ‘bumper’ year in the news. But for all the tumult surrounding Brexit and Trump, something that will also be noted by those looking back at the year is that 2016 was the moment Birmingham took a huge […]
2016 has been a great year for Digbeth and the Custard Factory. Exciting new shops, a cultural renaissance in the area and a return of big community events. Here we’ll look back at some of the most memorable moments from the past year. – The Mockingbird relaunched as a full-time cinema to great acclaim. Based […]
Much has been made recently of the challenges facing London’s bustling tech community. Eye-watering living costs, ever-inflating overheads and an increasingly crowded marketplace are concerns that have since been compounded by the national economic uncertainty caused by June’s Brexit vote. The fears felt by the companies, often small and innovative startups, are real enough for […]