The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
As the world’s tech superpowers continue to seek out the latest means with which to advance our digital landscape, the re-emergence of Virtual Reality is fast-becoming the narrative of 2017. VR is being embraced by an array of sectors: social media, science, gaming and entertainment to name but a few. But what has driven this […]
The eponymous founder of the much-loved Sara Preisler Gallery here at the Custard Factory has another wonderful accolade to add to her collection. Last week Sara was named ‘Contemporary Jewellery Designer Of The Year’ by the 2017 Luxury Goods Awards. The 2017 Luxury Goods Awards have been established to recognise and celebrate the elite companies […]
Right now, Digbeth is amid a thrilling transformation into one of the most innovative tech hubs in the country. Powered by the Custard Factory’s continuing efforts to open up Birmingham to the UK’s tech industry, Digbeth has seen a significant spike in the number of small and medium companies specialising in the digital arts and […]
There’s going to be a buoyant, springtime atmosphere at our Easter Fayre this Saturday with all of the family activities, sizzling street food and quirky craft stalls. And the fabulously festive mood will be complete with a brace of brilliant musical guests! Here’s who’ll be performing: The Glamophones Kate, Carrie-Anne and Laura make up the […]
We’ve arranged stacks of exciting activities for children of all ages at our fabulously-fun-filled Easter Fayre this Saturday! Cake decorating, family cinema, face painting… Easter has never been this FUN! Here’s a rundown of all that’s happening for the little ones: ‘Grow Your Own’ with Birmingham Botanical Gardens It’s springtime and the perfect chance to […]
Our wonderful Easter Fayre on Saturday 15th April is going to be a bumper day of fun, food and frolics. Not only are we launching our new #StreetFoodSaturday event on the day, but we also have a host of exciting activities for all the family, including cake decorating, the Botanical Gardens ‘Grow Your Own’ challenge, […]
It’s a glorious time of the year! The days are getting longer, the sun is showing its warm and friendly face again and everybody has that touch of spring in their step! There’s an extra buzz in the Custard Factory community though as the preparations for our exciting Easter Fayre are taking shape. The fun-filled […]
Though we may have only just scratched the surface of digital potential, it is nevertheless true that current tech has brought a great deal of convenience to the average person’s life. Pull out your phone right now and Uber can send you a car, Just Eat will lavish you with a delectable selection of world […]
We all do it. It’s our first port of call whenever a query comes up during a conversation: at work, at school, in the pub… “Google it”. Google has assimilated its way into modern culture in a way unprecedented for a tech company… indeed for any sort of company. It has found itself the subject […]