The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
We were delighted to welcome Heart FM’s Ed James to Digbeth for a half-term adventure with National Express West Midlands over the weekend. The radio presenter and his kids were exploring Birmingham by bus, stopping off at the Custard Factory to explore Digbeth, doing a bit of breakdancing (not sure if Ed did this!), and […]
A further splash of vibrant colour has flashed across the Custard Factory with the arrival of a flock of bright flamingos! The beautiful birds of paradise are huddled together in the pink pond on Gibb Street lending a tropical sheen to the Digbeth landscape. The brightly-feathered flamingos made their new home just in time for […]
Are you looking to grow your business? If so, then Birmingham City Council may have grant funding available to support you! The superb Business Growth Programme (BGP) is a £33m business support programme targeted at existing Business-2-Business Small to Medium-sized Enterprises (SMEs) ready to invest, grow and create jobs across the Greater Birmingham & Solihull, […]
Laura from Curious Rose Photography has been busy getting to know the wonderful people and sights of Digbeth recently. The talented and creative snapper offers portrait shoots, (not too) corporate head shots and dating profiles that really are worth a small investment! With every individual client, Laura works collaboratively to get to know their brand […]
Are you aware of Envision’s fantastic inter-school competition Community-Apprentice? The competition, loosely based on the hit BBC TV series The Apprentice, has students working in teams to raise money for a charity, while also developing key competencies (with the help of business mentors) that will be a major asset for their future careers. Brilliant. I […]