The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
One thing is for certain – with everything on offer this Saturday for #DIGMAS, you are going to work up quite an appetite! Fantastic then that we have some of the best street food traders from across the UK coming along. The fantastic selection of scrumptious eats will be under the arches at the top […]
There’ll be loads and loads going on across the day at #DIGMAS, so it’s important there’s a melodic selection of festive entertainment soundtracking the day! So we have arranged for a couple of VERY special music acts to provide the tunes as well as the return of a very popular storytelling team who are ready […]
With the Big Day less than 6 weeks away, why not avoid the last minute present-buying panic by starting now? To help, we’ve teamed up with colourful homewares company, Red Candy, to offer an exclusive 20% early bird discount to our blog readers! Red Candy is the home of all things colourful, modern and quirky, […]
“I absolutely want to see you disrupt public services – but you can’t disrupt the provision of services to the public.” Sajid Javid (Secretary of State for Local Government) The West Midlands Combined Authority held their very first UrbanTech Summit here at the Custard Factory last week, featuring Sajid Javid (pictured below), the Secretary of State […]
Xmas cards are about to be written in households up and down the UK as we get closer to the behemoth of all annual palavers, Christmas. ‘Tis the season to be jolly! Tra la la la la, la la la la. Therefore as the topic of festive greeting cards is set to be at the tip of […]