The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
Everybody in Birmingham’s tech and art communities are buzzing with excitement as we draw ever-closer to the BBC’s Digital Cities Week in Birmingham. The hugely-anticipated #DigitalDigbeth Day is just one of the many events taking place across the city over the five days. Another of those we are really excited about is the Silicon Canal […]
Birmingham is among the most innovative cities in Europe right now, a fact recognised in the BBC’s decision to choose Brum to host its next ‘Digital Cities’ Week between the 12th-16th June. The centrepiece event of the week is going to be #DigitalDigbeth Day, a tech-filled extravaganza at Fazeley Studios. Among the fantastic panel events […]
Digbeth truly is Digital! As part of the BBC’s Digital Cities Birmingham week this June, Fazeley Studios is very excited to present a day of industry insight, amazing demonstrations and a glimpse into the incredible technological future that’s going to shape the digital and creative businesses across our region. From digital storytelling and tech innovations […]
The new British & Irish Modern Music (BIMM) Institute is due to open its doors here in Digbeth this autumn – and they’ve announced its College Principal. Antony Greaves, who pioneered the UK’s first Electronic Music Production Degree, has an extensive background in music and education, having worked in the industry since 1999. Last year […]
Right now, Digbeth is amid a thrilling transformation into one of the most innovative tech hubs in the country. Powered by the Custard Factory’s continuing efforts to open up Birmingham to the UK’s tech industry, Digbeth has seen a significant spike in the number of small and medium companies specialising in the digital arts and […]
We all do it. It’s our first port of call whenever a query comes up during a conversation: at work, at school, in the pub… “Google it”. Google has assimilated its way into modern culture in a way unprecedented for a tech company… indeed for any sort of company. It has found itself the subject […]