The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
Magic Candy Factory is the focus of a fantastic short film by The Department for International Trade, promoting the UK as leading location for overseas tech businesses. The Invest in Great Britain campaign from the government department features the innovative 3D candy printing start-up under the microscope, with the company’s American-born entrepreneur Melissa Snover explaining […]
The doors of the brand new British & Irish Modern Music (BIMM) Institute here in Digbeth have officially been opened, aptly by one of Birmingham’s most iconic rock legends! Legendary Black Sabbath guitarist Tony Iommi declared BIMM’s new £4 million building open in the week after the college’s first students arrived to begin their studies. […]
On Sunday 15th October, eponymous founder of the awesome Chitty’s Cakes, Rebecca Chitty, will be running the Birmingham International Marathon to raise money for CoppaFeel! – a charity that exists to educate and remind every young person in the UK that checking their boobs isn’t only fun, it could save their life too. To put […]
Having their base of operations here in Digbeth, Channel 5’s The Gadget Show like to make use of the creative surroundings from time-to-time and in the show’s trailer for the forthcoming new series, our locations here at the Custard Factory and Fazeley Studios feature more than once! In August some of the Gadget Show crew, […]