The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
The fantastic online retailer Red Candy tell us about their latest crusade for creativity. Here at Red Candy, we love all things colourful, modern and quirky! And having an office at the Custard Factory – where we are surrounded by colour and creativity every day – has helped us curate one of the most […]
Our Roald Dahl inspired Fun Day is getting closer and closer. The event is going to be jam-packed with exciting things to do and see. And one of the most thrilling ingredients in our choccy party is the presence of a very special guest. If you ask someone in Birmingham to name a chocolate maker, […]
We all know about Roald Dahl’s love for creative food. With just a few days left until our huge Fun Day in honour of the great storyteller, we thought we’d let you know what a vast selection of food, drink and (most importantly of all) sweets and treats we’ll have on offer during the day. […]
What could be better than a home-baked chocolate cupcake? A scrumpdidlyumptious chocolate cupcake covered in biscuit, marshmallow and cherries! At Chitty’s Cakes we are busy coming up with some whizz-banging recipes and decorations for cakes and cupcakes to sell to all the lovely human beans coming to the Custard Factory on 10th September, but we’ve […]
Katjes Magic Candy Factory are very excited to be launching an innovative 3D confectionery experience within The Custard Factory. The Beta-Test store will be opening on Saturday the 10th September to coincide with the events and celebration of 100 years of Roald Dahl. Katjes Magic Candy Factory will be showcasing their unique 3D magic candy printers, […]
The Drum Cream Awards has launched and is open for entries for some of the finest talent in creative advertising from the Midlands and Wales signing up to judge. To date, the shortlist of top judges includes Nick Cadbury, Creative Director at Threebrand Steve McGauley, Executive Creative Director of Liquid Agency Lisa Nichols, Creative Director from […]
Roll up! Roll up! For one day only on Saturday 10 September, the Custard Factory will become the CHOCOLATE Factory to celebrate Roald Dahl Day! That’s right, Birmingham’s creative quarter will be taken over for a day of fun, laughter and sweeties. Don’t worry, you won’t need a Golden Ticket – everybody is welcome to […]
Founder of The Independent Art School here at the Custard Factory, Jennifer Fleming, writes about the exciting things going on at the school’s Birmingham home. In January 2015 Birmingham’s Creative Quarter became our new home. Taking a walk under the large suspended ‘Custard Factory’ sign, you enter a world where our students can feel […]