The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
The last of the paint has dried and Digbeth stands proudly furnished with a host of incredible pieces of fresh street art after last weekend’s City Of Colours. Cementing its reputation as the UK’s finest festival of street art and urban culture, City Of Colours drew in over 10,000 visitors while artists from as far-flung […]
There are some pretty innovative and creative things going on at the Custard Factory. Did you know that the first company in the world to commercially lease 3D printers that produce personalised sweets have their home here? Yes, you heard us right. The magnificently marvellous Katjes Magic Candy Factory are taking customized confectionery to the […]
Piers Read has stepped down as Managing Director at the Custard Factory. Piers, a Londoner, who joined us here in Digbeth in 2015 is going to continue to work on business development opportunities, in particular engaging with prospective occupiers in London. Lucan Gray, owner of the Custard Factory & Fazeley Studios, is back in the captain’s […]