The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
It’s a glorious time of the year! The days are getting longer, the sun is showing its warm and friendly face again and everybody has that touch of spring in their step! There’s an extra buzz in the Custard Factory community though as the preparations for our exciting Easter Fayre are taking shape. The fun-filled […]
Though we may have only just scratched the surface of digital potential, it is nevertheless true that current tech has brought a great deal of convenience to the average person’s life. Pull out your phone right now and Uber can send you a car, Just Eat will lavish you with a delectable selection of world […]
Two of the core strands of the Custard Factory’s ethos are INNOVATION and COLLABORATION. As we continue to grow and diversify our creative community, it is those twin principles that underpin the many different businesses at work here. It was a real pleasure to invite Wesley Meyer, associate and creative with international design giants Gensler, […]
We all do it. It’s our first port of call whenever a query comes up during a conversation: at work, at school, in the pub… “Google it”. Google has assimilated its way into modern culture in a way unprecedented for a tech company… indeed for any sort of company. It has found itself the subject […]