The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
At the heart of the Custard Factory’s creative heart is the wonderful Mockingbird Cinema & Kitchen. The popular and much-loved independent Digbeth hotspot started life as a theatre but has been transformed over the past twelve months after the decision to go full-time as a cinema was made. One of the architects of the Mockingbird’s […]
Our fantastic Summer Jam takes place this Saturday (12/08) and we’re incredibly excited about everything going on. Alongside all of the music, circus skills, movies and more there will also be a selection of scrumptious street food! Among the wonderful traders involved is The Vegan Grindhouse, one of the most popular vegan street food traders […]
Next-level gaming has arrived at the Custard Factory with the mind-blowing Matrix Virtual Reality Arcade! Gamers of all abilities can come and experience “maximum immersion” with a wide variety of exciting games including shooters and horror, all in the fun and quirky environment of the Matrix store! The innovative new VR arcade, located right at […]
For a few days last summer, the roads and buildings around the Custard Factory became a temporary movie set when legendary Hollywood director Steven Spielberg came to shoot scenes for his latest movie, ‘Ready Player One‘! Now, we get the first look at the highly-anticipated movie as the first official trailer has been released to […]
Doesn’t it feel good to have summer back with us again? It’s a great time here in Birmingham: the sun is out, there’s loads going on, new things to try and there’s even an army of bright & colourful bears standing proudly across the city! Here at the Custard Factory, we want to maximise these […]
Right now, Digbeth is amid a thrilling transformation into one of the most innovative tech hubs in the country. Powered by the Custard Factory’s continuing efforts to open up Birmingham to the UK’s tech industry, Digbeth has seen a significant spike in the number of small and medium companies specialising in the digital arts and […]