The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
It’s always an exciting time for a business when it has a website relaunch. It’s a chance to stamp a new identity on your company, reconnect with existing customers with an updated new message, and perhaps even introduce yourself to a brand-new audience. Well a member of the Custard Factory community is preparing to launch […]
The Mockingbird Cinema & Kitchen welcomed BBC WM and 100 mums (and their children) for a free cinema screening of Coco on Saturday! The radio station were in Digbeth at our cool independent cinema for a special screening of the acclaimed Disney PIXAR movie for a special Mother’s Day treat for mums and kids. The […]
Today is International Women’s Day, an opportunity to step back and recognise the huge social, economic, cultural and political achievements of women around the world. Here at the Custard Factory, Fazeley Studios and indeed right across Digbeth, there are countless women working away within a wide spectrum of creative and pioneering fields, who inspire, lead, […]
It was revealed at the tail-end of 2017 that the Collins Dictionary’s word of the year was Donald Trump’s much-parroted phrase ‘Fake News’, a term the US President uses disparagingly for anything he doesn’t like the sound of. Yet, his innumerable detractors would argue there is actually no bigger peddler of ‘Fake News’ than the […]