The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
Red Bull have uploaded a superb new video highlighting the fabulous places for people to visit here in Birmingham. The energy drink brand was in Birmingham’s Creative Quarter back in July to shoot a video showing off hotspots in the UK’s second city – featuring our very own Ghetto Golf, DJ Gym, Baked In Brick […]
Codemasters, the Mercedes of British video game developers/publishers, have uploaded a superb gameplay trailer for the F1® 2018 video game. The official video game of the 2018 FIA Formula One World Championship™ – which will be released worldwide on Friday 24th August 2018 – shows exactly why gamers & F1 fans are getting very, very […]
Architectural Assistant by day, shea whipper by night, APEC Architects’ Latticia Morapedi and her skincare product, Whipped Shea Soufflé, was featured in BBC 1’s Sunday Morning Live show this week with Clean Kilo – Birmingham’s first zero-waste shop, located in the heart of Digbeth. Clean Kilo is her first stockist, and in her segment, she […]
Custard Factory artists & creatives are opening their doors this Friday and Saturday (3rd & 4th August) for the Birmingham Open Studios event that’s taking place across the city – so we have spoken to acclaimed painter Stephen Earl Rogers in a quick-fire Q&A session about what we can expect from the upcoming #422custardfactory event. What […]
LUKE 1977 were in Digbeth last month to take photos up on the Custard Factory roof for the Aston Villa 18/19 kit launch campaign. The fashion brand posted a behind-the-scenes video over the weekend of photographer Rob Low taking photos of models decked out in the football club’s new togs with the iconic Birmingham skyline […]
Digbeth has become renowned for not only being one of the leading tech hubs in the UK, but also as one of the most desirable places for young couples to get married and/or friends/family to have a celebration. Our beautiful sister venue, Fazeley Studios, has received plaudits as one of Hitched.co.uk favourite modern venues (“a hidden gem”), ranked […]
Digbeth, are you all set for Supersonic Festival 2018? We are very, very excited about this weekend’s acclaimed arts & music fest…even if the masks are quite scary! Anyway, here are the event’s official FAQs to keep you up to speed with everything you need to know relating to this year’s instalment of the iconic festival… […]
Have you seen the cool Channel 4 sculpture on display in our reception? This impressive piece of visual art is by the Digbeth-based Iron Oxide, the acclaimed designers and bespoke lighting manufacturers. The design is filled with clever nods to Birmingham’s proud past as the birthplace of the industrial revolution – check out the rugged […]
Digbeth-based artist Lucy Fiona Morrison has recently been named ‘Artist of the week’ by influential art website Artfinder. The talented young painter has received plaudits for her oil works, exquisitely created using traditional methods of paint making & application, after being featured in the online art marketplace’s newsletter that goes out to a whopping 65,000 […]
Forget The Open and the PGA Championship… the golfing trophy everybody REALLY wants is coming to Digbeth this month: the Ghetto Golf Industry Open! In their first citywide tournament since opening, Ghetto Golf are inviting the great and the good from Birmingham’s nightlife industry to enter teams in the crazy golf challenge at their venue […]
Digbeth Dining Club will be opening at 12 noon every last Friday of the month! The acclaimed weekly 3-day street food event hosts some of the finest street food traders in the UK, cooking deliciously high quality, locally-sourced food to the people of the Midlands on Lower Trinity Street right here in Digbeth. The first […]
To mark the 70th anniversary of the arrival of the famous Windrush ship, bringing the first group of migrants to Britain from the Caribbean, legendary children’s TV presenter, campaigner and member of the House of Lords Baroness Floella Benjamin has teamed up with Birmingham City Council for a very special project. And one of Digbeth’s […]