The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
Much has been made recently of the challenges facing London’s bustling tech community. Eye-watering living costs, ever-inflating overheads and an increasingly crowded marketplace are concerns that have since been compounded by the national economic uncertainty caused by June’s Brexit vote. The fears felt by the companies, often small and innovative startups, are real enough for […]
The Custard Factory has welcomed another great talent into this vibrant and creative community with award winning artist, designer and glass maker Adam Hussain. The arrival of his studio/gallery, AH Contemporary Glass, further strengthens Digbeth’s burgeoning reputation as a centre for art, tech and innovation. This growing community provides its own benefits, with the […]
As the Conservative Party Conference kicks off in Birmingham, Fazeley Studios here in Digbeth is proud to be hosting a fringe event in which the Conservative Arts & Creative Industries Network will meet. Leading figures in the UK’s digital and arts sectors including West Midlands Mayoral candidate Andy Street, Minister of State for Digital & […]
The fantastic online retailer Red Candy tell us about their latest crusade for creativity. Here at Red Candy, we love all things colourful, modern and quirky! And having an office at the Custard Factory – where we are surrounded by colour and creativity every day – has helped us curate one of the most […]
Our Roald Dahl inspired Fun Day is getting closer and closer. The event is going to be jam-packed with exciting things to do and see. And one of the most thrilling ingredients in our choccy party is the presence of a very special guest. If you ask someone in Birmingham to name a chocolate maker, […]
Katjes Magic Candy Factory are very excited to be launching an innovative 3D confectionery experience within The Custard Factory. The Beta-Test store will be opening on Saturday the 10th September to coincide with the events and celebration of 100 years of Roald Dahl. Katjes Magic Candy Factory will be showcasing their unique 3D magic candy printers, […]