The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. Along with its sister project, Fazeley Studios, it forms the heart of Birmingham’s creative and digital district. Just over five minutes walk from the Bullring, it is home to over 500 businesses and hosts a regular calendar of fairs, festivals and gigs, as well as corporate and private events and weddings.
The Custard Factory is set in 15 acres of beautifully renovated riverside factories, built more than 100 years ago by Alfred Bird to manufacture and market his famous invention, eggless Custard. At one time he had a thousand people making the stuff and was exporting it across the globe. However, following the rationing and production limits imposed by World War Two, the company was taken over and in 1964 production relocated to Banbury and the factories fell derelict.
We took The Custard Factory over in 1988. We began to restore the buildings and opened it up to the best of Birmingham’s young creative talent. The first phase, Scott House, launched in 1993 and was so popular that it was full before the brochures had finished printing.
Today we have developed over three quarters of a million square feet and not just on the core Custard Factory site. The Custard Factory has expanded to become a whole creative quarter, including our sister project Fazeley Studios, the TV Studios of Maverick TV (How to Look Good Naked, Embarrassing Bodies) and North One TV (The Gadget Show) and the creative workspace and incubation at Boxxed. Tenants of the Custard Factory itself range from innovative start ups to household brands such as ASOS and the Prince’s Trust.
The Custard Factory is the most powerful collection of creative and digital businesses, independent shops and event venues outside London. Just over five minutes walk from the Bullring, it is the heart of the city’s creative quarter, home to over 500 businesses and host to fairs, festivals and gigs, along with corporate events and weddings.
Fancy winning your wedding photography from a supremely talented photographer? Laura from Curious Rose Photography at the Custard Factory here in the heart of Digbeth in Birmingham, believes WHOLE-HEARTEDLY in MAGIC. She knows that it is real, as she has caught that magic on her camera when collaborating with her fabulous Curious Rose Couples. Her […]
Custard Factory-based Katjes Magic Candy Factory had a truly magical week in November by taking home three awards from three prestigious award ceremonies. The ‘Magicians’ attended the NatWest Great British Entrepreneur of the Year awards in Birmingham on the 17th of November where Managing Director Melissa Snover won Start-Up Entrepreneur of the Year, The National […]
The Custard Factory and Digbeth were filled with cyclists over the weekend for a Christmas-themed Slow Roll organised by Protect Birmingham Cyclists. The event – which was covered by BBC Midlands Today – saw bike enthusiasts cycling from Gibb Street to Millennium Point/Eastside park to hand over a petition to WMCA Mayor Andy Street in […]
Christmas is approaching at breakneck speed. Like the Polar Express careering across the tracks, the festive holiday shows to sign of slowing as the annual whirlwind of shopping, eating and toasting all things Christmas begins. One of the fondest of all the traditions that comes at this time of year is getting the family together […]